Starting a company blog is one way to make the most of your content marketing. Your blog becomes the hub for news updates, opinion pieces and customer case studies, giving your audience a regular channel to follow, consume and comment on.

But how do you make sure your blog writing is engaging your audience? And how do you create blog posts that will add real value for your customers?

Here are 5 key tips for improving your business blogging

1. Blog about something you have a passion for

This may seem obvious, but if you’re going to write a series of blog posts around a particular theme, it really HAS to be something you have some genuine interest in and passion for.

If you’re running your own business, then you’re already going to have a passionate belief in what you do (at least I hope so!). But try to refine…